SalemNews.com, Salem, MA

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October 3, 2012

It's name-calling season ... and they don't like it

(Continued)

The only thing Boltas likes less are appeals for money, donations perhaps aimed at producing more negative ads. "That turns me off a bit," he says. "I don't send money."

Arnold Barclay, also of Danvers, defies the conventional wisdom that negative campaigning works. "I let it go in one ear and out the other," he says.

Political professionals can say it works, but he shakes his head. "They're lying." Rather he sees an effort to gin up controversy and get people running to the media. "The news media is a business operating to make a profit," he said.

Further, Barclay denies that there's anything like useful information in these efforts. Mainly it is unreliable.

A retiree, Barclay casts a jaundiced eye on the whole process. "Politics is a dirty business," he says. "Always will be, and always has been going back to George Washington."

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