People can bring in everything they’re used to bringing, such as bags and coolers, O’Brien stressed, but the items will be searched.
“We’re trying to do this in the most reasonable way,” he said.
Satellite parking lots, with shuttle buses to and from the fairgrounds, will again be set up at Masconomet High School and North Shore Community College.
There will be a fireworks display on Friday night, Oct. 4, and the grand parade through Topsfield will step off at 9 a.m. on Saturday, Oct. 5.
Two concerts will be held on Oct. 12 that require an extra ticket beyond fair admission: English singer-songwriter and rapper Cher Loyd and Coco Jones, star of the Disney Channels “Let It Shine.”
Angie Miller will perform as part of a weekday lineup of free concerts that includes the Ipswich-based band The Fools, crooner Bobby Vinton, pop singer Britt Nicole and “X Factor” winner Tate Stevens.
Also on the schedule are a baking contest; oxen, horse and tractor pulls; a rodeo; demolition derby; monster truck show; dock-dogs jumping contest; Paul Bunyan Lumberjack Show; daily live music and a slate of other events.
This is the first year the fair has adopted a slogan, which was selected in a contest this spring. The fair received more than 400 entries, which were narrowed down to five finalists. Online voters selected Beverly resident Julia Lawrence’s submission, “Make time for a great time,” as winner.
Another new feature this year is a signature dessert: the Topsfield Fair Berry Parfait. The treat, created by Mann Orchards in Methuen, is a mix of berries, a flaky crust and whipped cream — made in a cup so it’s portable as you stroll the fairgrounds.
“There’s been a lot of tastings going on,” said DiLuna, chuckling.
Bethany Bray can be reached at email@example.com and on Twitter @SalemNewsBB.