Lally, through his company Spectacle Management, has booked six off-Broadway shows that will have multiple-day runs at the Larcom in October, November, December, February, March and May, for a total of 54 shows.
The Larcom will also host three one-night concerts in October, November and December, through promoters Peter and Vickie Van Ness of Gimme Live.
Lally, who has booked shows at the Lowell Auditorium and the Hanover Theatre in Worcester, said he had never heard of the Larcom Theatre until he was introduced to Bull two years ago.
“Whenever I walked in the first time and David turned on all the lights, I was like, ‘You gotta be kidding me,’” Lally said. “They did a nice job renovating it in the 1980s and it was relatively lightly used, so it’s in such good shape. So many of these theaters are gone. It’s a real treasure. There’s so much potential there.”
Van Ness, who lives in Gloucester, said there is no other venue around like the Larcom, which has 450 seats and is “acoustically perfect.”
“The last row in the balcony is a better seat than pretty much any other seat in any venue around here,” he said. “It’s just a spectacular space.”
The promoters say the Larcom will provide people a less expensive, more convenient alternative to a night out in Boston. Tickets are $39 for the off-Broadway shows, and $19 to $39 for the concerts. Parking is available in nearby municipal lots, which are free after 5 p.m.
Wallace, of Main Streets, said her group has begun working with restaurants to see if they would like to partner with the Larcom to attract theater-goers to their businesses. The Larcom has applied for one of the new liquor licenses that Mayor Bill Scanlon is seeking for the city through the state Legislature. Bull said the owners might also put in air-conditioning.