SalemNews.com, Salem, MA

October 9, 2012

Salon fundraiser invites all to think pink

By Cheryl Lecesse
The Salem News

---- — IPSWICH — For the second year, Hair Crafters is holding its Streak for the Cure, a fundraiser for breast cancer awareness.

Throughout the month of October, a Hair Crafters stylist will streak your hair pink for $20, with 100 percent of the proceeds going directly to breast cancer research. Men, women and children are all invited to participate.

“You just tell us where you want to put it,” owner Erica Mourikis said. “Some people are bold and put it right on top.”

Stylists use a semipermanent dye. For people with darker hair, Mourikis said the stylist will lighten it first, to make sure the pink stands out. All of Hair Crafters’ stylists have pink streaks, too.

Mourikis’ sister Heidi Curran, who also works at the salon, came up with the idea last year. It was different than the cut-a-thon fundraisers Hair Crafters had previously done.

“We had a great community response,” Mourikis said of last year’s event, which raised $1,400.

Customers of all ages have supported Streak for the Cure, from Mourikis’ 3-year-old daughter to women in the 80s.

“We’ve done men’s beards,” she said. “We did a mohawk the other day.”

Last year’s event raised $1,400 for the National Breast Cancer Foundation — a total that Mourikis said they’ve already surpassed, between streaks and straight donations from customers.

“It’s something that affects all of us,” she said. “We’re all women, we’re all really close, and one of us has been affected by breast cancer in one way or another.”

Hair Crafters is at 26 Central St., Ipswich, and is open six days a week. Appointments for pink streaks are not necessary. For more information, call 978-356-2776 or visit www.haircrafters.net.