Moreover, winning hockey has way of spreading the contagion.
”I refer to this as Christmas in June,” said Alan Forbes, who runs Sports Collectibles in Peabody Square. Of late, he added, “the bulk of our business has been Bruins merchandise.” And that’s everything from banners to Bruins jerseys for infants.
Sports successes like the Bruins’ playoff run typically produce a rush of business that lasts only a few days, but it can be intense, he said.
“The calls for Tuukka Rask jerseys have been unbelievable,” Forbes said.
So far, the bulk of Forbes’ customers are diehard Bruins fans, but he is also expecting the team’s success to bring in more converts to the sport, drawn by the allure of a winner.
“That will happen after they win the Stanley Cup,” he promised.