Colbert saw more good about the idea than just dollars and cents.
"This is great news for kids, because now, when they take home a disciplinary note from their teacher, their parents will say, 'Brian, I'm so disappointed in you. I'm afraid I'm going to have to ground — hey, Mattress Barn is having a half-off sale on bed skirts!'
"I say why stop at school notes when there are so many other 'ed-ver-advertunities' out there? Why not let advertisers buy prime space on our tests? Instead of 'What is the Pythagorean theorem, how about, 'Which Taco Bell Gordita is the most Fresco Supreme?'
"... That obviously is a trick question. They're all equally delicious."