SalemNews.com, Salem, MA

Nation/World

February 14, 2014

New gender options for Facebook users

(Continued)

Transgender activist Nori Herras-Castaneda, a spokeswoman for the Billy DeFrank LGBT Community Center in San Jose, said her community has been waiting for this to happen for a long time.

“We always talk about how gender is a spectrum,” she said. “I can see a lot of people being extremely happy about this.”

At this point, Facebook targets advertising according to male or female genders. For those who change to something neutral, ads will be targeted based on the pronoun they select for themselves. Unlike getting engaged or married, changing gender is not registered as a “life event” on the site and won’t post on timelines. Therefore, Facebook said advertisers cannot target ads to those who declare themselves transgender or recently changed their gender.

Users also can separately indicate whether they want to be referred to as he, she or they.

Facebook came up with its range of terms after consulting with leading gay and transgender activists, and the company plans to continue working with them. Facebook started the options in the U.S. and plans to take it global after working with activists abroad to come up with terms appropriate in other countries.

Herras-Castaneda said she did expect some anger.

“Any time the transgender community makes advances, there is backlash, and this is a very big advance, so yes, we’ll face some problems, no doubt,” she said.

At Facebook, staffers said the expanded options were never questioned, from CEO Mark Zuckerberg on down.

“Really, there was no debate within Facebook about the social implications at all,” said Alex Schultz, director of growth. “It was simple: Not allowing people to express something so fundamental is not really cool so we did something. Hopefully a more open and connected world will, by extension, make this a more understanding and tolerant world.”

Text Only | Photo Reprints
Nation/World

Local News
  • City gets four bids for McKay School BEVERLY -- In the latest round of bids for the McKay School property, the city will consider four new proposals it received last week. The most recent proposals mark the fourth time the city has reviewed bids on the property and the second effort for

    August 20, 2014

  • Police to put down their pens, write electronic tickets BOSTON -- State troopers will soon toss handwritten tickets in favor of electronic citations to save money and time, and local police across the state could eventually follow suit. State police using the system will swipe or scan a driver's license t

    August 20, 2014

  • 140819_SN_DLE_VAPOR2 No 'butts' about it: Vapor stores pop up despite e-cig concerns Michael Greene sells e-cigarettes because they saved his life. And if they were available in the United States 17 years ago, they might have also spared his father, who smoked four packs of cigarettes a day for 40 years. "If you put too many regulati

    August 20, 2014 3 Photos

  • 140819_SN_DLE_MURPHY4 109 days, 2 new lungs later, Essex Deputy Sheriff Murphy comes home

    Dozens of friends and family members lined up on Balcomb Street Tuesday evening to greet Newton Murphy as he arrived home from his double lung transplant. Murphy, the Essex County deputy sheriff, had been in the hospital for 109 days after his surge

    August 20, 2014 8 Photos

  • Sex offender Matthew Delima, who fled with teen, gets 2-10 years

    SALEM -- A judge Tuesday returned a homeless Level 3 sex offender to state prison for two to 10 years, but he said that after reading police reports and other records in the case, he would have imposed even more time. The reason Judge Timothy Feeley

    August 20, 2014 3 Stories