While some shoppers didn’t approve, analysts say stores will need to open on the holiday to appeal to the masses. Overall sales declined over the holiday weekend, but several retailers said there were big crowds on Thanksgiving. “Customers clearly showed that they wanted to be out shopping,” says Amy von Walter, a Best Buy spokeswoman.
Analysts say stores will need to redefine Thanksgiving as a family tradition beyond sitting at the table eating turkey to make more shoppers comfortable.
“They have to show that they’re maintaining a family tradition in new ways,” says Marshal Cohen, chief retail analyst at market research firm NPD Group.