People flit across the news landscape, depending on what they’re seeking, the study found.
Wonder why local newscasts seem fixated on crime, traffic, weather and health warnings? That’s why viewers go there.
Cable TV channels draw the most people looking for foreign news, politics, social issues and business stories.
Readers prefer newspapers — online or in print — for local news, stories about schools and education, and arts and culture coverage. Among news sources, newspapers have the widest range of topics that attract a significant number of people.
Americans most often turn to specialty media these days for their sports, entertainment news, and science and technology coverage. When a natural disaster strikes, they turn on the TV.
“People of all generations are picking and choosing the media that fit their needs at the moment and the story they’re trying to follow,” said Rosenstiel.
“Consumers are becoming more in control,” he said, “and not simply reacting to what is thrown at us.”