SalemNews.com, Salem, MA

Nation/World

January 18, 2014

Auto shows do more for women, lean toward men

(Continued)

Mercedes-Benz calls the presenters “product specialists,” not models, says Donna Boland, manager of U.S. corporate communications. Boland said the company hires all kinds of people, including a pregnant woman who is working at the Smart exhibit this year.

“We don’t pander to the lowest common denominator,” Boland said. “We want everybody to be able to see themselves as a Mercedes owner.”

Teckla Rhoads, GM’s director of global industrial design, has male and female models wearing yellow T-shirts and Converse sneakers near the youthful Chevrolet Spark, but puts women in sexier dresses next to the Corvette.

“It’s not gratuitous. It’s to help reinforce what that vehicle is,” she said. “That’s not to say that a 6-foot tall woman in a tight dress isn’t going to be really attention-getting. We get that. But there’s also a spirit of fun about it.”

Text Only | Photo Reprints
Nation/World

Local News
  • 140724_SN_DLE_PEM1-1 Peabody Essex Museum severs ties with Gordon College

    SALEM -- The Peabody Essex Museum announced Thursday that it had ended its longstanding collaboration with Gordon College and its museum studies program, saying the school's attitude toward gay and lesbian individuals conflicts with its fundamental values.

    July 25, 2014 1 Photo 7 Stories

  • Cop wants pension credit for lifeguard work BOXFORD -- A veteran Boxford police officer is trying to boost his retirement pension by getting credit for his summer job as a lifeguard nearly four decades ago. In a letter to a state appeals board, John Iannazzo said working as a lifeguard for the

    July 25, 2014

  • 140724_SN_DLE_BRIMBAL3 Residents skeptical of Brimbal Avenue plans

    BEVERLY -- Neighborhood residents turned out in healthy numbers Thursday for an open meeting to see and discuss new design plans for the Brimbal Avenue/Route 128 interchange. Concerns ranged from biking and pedestrian safety to tax dollars spending a

    July 25, 2014 6 Photos 9 Stories

  • 140724_SN_DLE_GRIFFIN6 Peabody's new police chief receives upbeat welcome

    PEABODY -- More than 100 family, friends, well-wishers, city officials and police officers lined Wiggin Auditorium in City Hall yesterday afternoon to applaud the swearing in of former Salem Capt. Thomas Griffin as the city's new police chief. "Today

    July 24, 2014 8 Photos

  • Drama builds today in Market Basket saga

    July 25, 2014