“It made him more interested in eating more healthy things,” Payne said. “He became very interested in salads. He loves salad now.”
In Colombia, the program is now expanding to about 20,000 children, and in Spain, a project is starting in Madrid. In New York, a foundation Fuster runs at Mount Sinai will sponsor the U.S. launch, aided by private donors.
Dr. Jaime Cespedes, a pediatric and heart specialist who helped lead the project in Colombia believes it will succeed wherever it is tried.
“Sesame knows kids, knows media and how to communicate the messages,” he said. “When you get the kids to deliver the message to the family, change will come.”