SIOUX FALLS, S.D. — George McGovern once joked that he had wanted to run for president in the worst way — and that he had done so.
It was a campaign in 1972 dishonored by Watergate, a scandal that fully unfurled too late to knock Republican President Richard M. Nixon from his place as a commanding favorite for re-election. The South Dakota senator tried to make an issue out of the bungled attempt to wiretap the offices of the Democratic National Committee, calling Nixon the most corrupt president in history.
But the Democrat could not escape the embarrassing missteps of his own campaign. The most torturous was the selection of Missouri Sen. Thomas F. Eagleton as the vice presidential nominee and, 18 days later, following the disclosure that Eagleton had undergone electroshock therapy for depression, the decision to drop him from the ticket despite having pledged to back him “1,000 percent.”
It was at once the most memorable and the most damaging line of his campaign, and called “possibly the most single damaging faux pas ever made by a presidential candidate” by the late political writer Theodore H. White.
After a hard day’s campaigning — Nixon did virtually none — McGovern would complain to those around him that nobody was paying attention. With R. Sargent Shriver as his running mate, he went on to carry only Massachusetts and the District of Columbia, winning just 38 percent of the popular vote in one of the biggest landslides losses in American presidential history.
“Tom and I ran into a little snag back in 1972 that in the light of my much advanced wisdom today, I think was vastly exaggerated,” McGovern said at an event with Eagleton in 2005. Noting that Nixon and his running mate, Spiro Agnew, would both ultimately resign, he joked, “If we had run in ’74 instead of ’72, it would have been a piece of cake.”