SalemNews.com, Salem, MA

Nation/World

September 23, 2013

Surf industry hopes surf parks will expand sport

LAGUNA BEACH, Calif. — Some of surfing’s biggest names aren’t just catching waves. They’re also talking about making them.

Surf parks — massive pools with repeating, artificial waves — are the latest buzzword in the surf community, as everyone from top athletes to retailers look for ways to expand the sport, boost sales and create a standardized way to train that could help surfing earn an Olympic pedigree.

“Mother Nature stipulates that surfing only can occur where waves can be born. When man takes his hand to forming the waves, it unlocks the potential of surfing anywhere. And that is the most powerful thing,” said Doug Palladini, president of the Surf Industry Manufacturers Association.

This month, dozens of industry leaders, surfers and investors met in Laguna Beach in Southern California for the first annual Surf Park Summit to spark interest in a business proposition that could breathe life into a sport that struggled during the recession.

About 50 percent of independent, mom-and-pop surf retailers — the heart and soul of surf culture — shut down worldwide during the recession, and those that survived face an increasingly saturated market that is limited by geography. Enter the dream surf park, a 2-acre wave pool capable of generating anything from tiny beginner ripples to 10-foot barrels every minute, with every wave the same. Customers would pay by the number of waves to learn the sport or refine their technique and learn new tricks.

The prospect has surf board manufacturers and apparel retailers salivating at the thought of new markets for surf gear and clothing in land-locked places like Kansas or Nebraska. But parks would also be prime real estate for sponsored surfing competitions that would draw both eyeballs and dollars.

At the summit, speakers tossed out tantalizing what-ifs: a national surfing league, much like the NBA, with feeder teams and city affiliations; live, televised surfing competitions staged with predictable waves in a massive surf arena.

Text Only | Photo Reprints
Nation/World

Local News
  • Guilty verdicts in probation trial

    July 24, 2014

  • Ex-Market Basket boss wants to buy company

    July 24, 2014

  • Court finds Danvers nursing home at fault DANVERS -- The estate of an elderly woman who died after a fall and weeks of neglect at a Danvers nursing home has won a $14.5 million verdict in a wrongful death and negligence case. A Middlesex Superior Court jury awarded the estate of Genevieve Ca

    July 24, 2014

  • chism2 [Duplicate] Chism arraigned in second attack

    BOSTON -- When the woman came out of the bathroom, accused murderer Philip Chism was standing a foot in front of her. He put his hands around the clinician's neck, started choking her and pushed her up against a cinder block wall, a prosecutor said.

    July 24, 2014 3 Photos 7 Stories

  • 140723_SN_DLE_PROTESTERS4 Danvers Market Basket forced to toss food

    DANVERS -- Cars peppered the Market Basket intersection Wednesday afternoon with honks supporting grocery chain workers, who held signs calling for the reinstatement of fired CEO Arthur T. Demoulas. But the latest development in the grocery chain spe

    July 24, 2014 5 Photos 6 Stories