SalemNews.com, Salem, MA

Opinion

November 7, 2013

Letter:Bernard's will be missed

To the editor:

As a lifelong resident of Salem, it is with sincere sadness that I write about Bernard’s closing (”Era ends on Essex Street,” Sept. 17). It has been the epitome and essence of the best in Salem. It has had the respect and reputation of being the Faberge of high-quality products for its 80 years of great service. When you walked into the store at any time of the year, the customer had high-quality personnel waiting to serve your wishes for all occasions. The professional and personal Tetrault family, Phil Potvin, Sylvia Boisvert and many others over the years greeted you like you were in Cheers with a very warm smile, and over time, they got to know your name and tastes. Bernard’s products were like buying Hallmark products for they sent their best to any recipient. They had high-quality products and personnel that made Bernard’s so special to shop. As a youngster, I was enthralled and excited to get my first Holy Communion gift and later confirmation. They treated young and old with that special grace that is class. Many customers turned into multigenerational traditions to share with loved ones and family members from grandfather clocks, ties, maritime history, holiday memorabilia out of Currier and Ives and Charles Dickens, and exquisite jewelry to suit all tastes. Bernard’s survived building the train tunnel, urban renewal and the pedestrian mall, because for many they were the triple crown of shopping and Salem by being for many Faberge, Cheers and Hallmark in one store. Thank you, Bernard’s, for making us a better city and customers by your example of being the very best.

Thomas H. Furey

Councilor at large

Salem

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