Excerpts of editorials from newspapers around the region:
Get out the camouflage gear and unlock the gun racks, Barbie is under attack.
Going to war to defend one of the most iconic toys of all time is nothing new. So, it comes as little surprise she is under attack again by a couple of goody-two-shoes advocacy groups over a partnership between Barbie and the Girls Scouts.
As explained by LicensingMag.com: Mattel and Girl Scouts of the USA have teamed up to create a Barbie Be Anything, Do Everything participation patch for Girl Scout Daisies and Brownies.
“Together with the Girl Scouts, we hope to inspire young leaders and help girls explore all their career possibilities,” says Cathy Cline, vice president, U.S. marketing, Mattel girls’ brands. “For over 50 years, Barbie has encouraged girls to dream and explore a world without limits. This partnership allows us to reach girls with an empowering message and provide them with a new platform to discover and dream.”
The new partnership, writes LicenseMag.com, includes an activity booklet that encourages girls to explore a variety of careers, a uniform patch for girls who complete the booklet, and a digital game and poll on the GSUSA website.
Taking exception to the partnership are the Campaign for a Commercial-Free Childhood and the Center for a New American Dream.
“Holding Barbie, the quintessential fashion doll, up as a role model for Girl Scouts simultaneously sexualizes young girls, idealizes an impossible body type and undermines the Girl Scouts’ vital mission,” says Susan Linn, director of a Commercial-Free Childhood.
While we can appreciate Linn’s zeal, her organization seems to be living in another time.
Take for example the popular Monster High doll. One of these makes Barbie look like something out of the television show “Honey Boo Boo.”