, Salem, MA

January 29, 2014

Letter: Plunge for a good cause

The Salem News

---- — To the editor:

This Sunday, the eighth annual North Shore Polar Plunge will take place at Lynch Park in Beverly and at Salem Willow’s Dead Horse Beach. As is the tradition on Super Bowl Sunday, hundreds of brave folks will plunge into the icy Atlantic to raise money for our neighbors in need. We hope you’ll join us!

Proceeds from the Polar Plunge benefit two local nonprofits: River House, which helps homeless men return to lives of self-sufficiency; and North Shore Community Development Coalition, which invests in neighborhoods to create thriving communities.

Check-in at Beverly’s Lynch Park and at Salem’s Dead Horse Beach begins at 11 a.m. on Sunday, with the plunge itself scheduled for 12:30 p.m.

There will be a community celebration immediately following the event at Beverly High School cafeteria, 100 Sohier Road, Beverly. Everyone is invited! The party will feature friends, fun, music (thanks to the Beverly High School Jazz Band and River House Band), great story-swapping, and awards, too! Every plunger will receive a Polar Plunge T-shirt, and those brave enough to dip twice will receive a “double-dip” coupon from Captain Dusty’s Ice Cream. Trophies will be awarded to the school that turns in the most money on Plunge Day and the school with the biggest Plunge team.

If you have been thinking about plunging or would like to sponsor a brave soul who is, there is still time to register. Please visit by Friday at 5 p.m. to register or to make a donation online.

If you’re taking the plunge, remember to bring a friend to have your towel and dry clothes ready when you emerge from the ocean, and don’t forget to wear sneakers to protect your feet.

Thanks in advance to all our plungers, donors and spectators for being part of this special day and for all you are doing to make our communities great places to live.

See you at the beach!

John Archer

River House


Mickey Northcutt

North Shore CDC