SalemNews.com, Salem, MA

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June 21, 2013

On the Run: A new low-key 5K for the North Shore

(Continued)

“Along with the desire to further grow the North Shore Road Race Guide brand, we felt that we could offer New England Running Company some assistance in organizing a run from the store. Allowing us to host this monthly run also gives New England Running Company a great opportunity to further demonstrate why they are one of the top specialty running stores in the area,” Short said.

“We also wanted to create something a little different in terms of the standard ‘weekly runs’ that are very popular right now. Using a monthly run approach and combining that with discounts from Not Your Average Joe’s and New England Running Company, we hope to create a run that will look very exciting and fun to North Shore runners.”

The NSRRG 5K will utilize a simple out-and-back course along Route 1A into Wenham. There will be signs on the course to point out where the turnaround spot is and a map of the course will be available on the NSRRG website, said Short.

Bollen said the NSSRG 5K hopes to be considered in the same breath as the other free runs. “D5K is a great weekly run which we have participated in over the years, but I would have to say overall, it’s all the weekly runs and the running boom which is going on,” he said. “No one single run inspired this, but all of them together contributed… Lynn Woods, the Wicked Running Clubs weekly runs, the Wakefield run hosted by the Mystic Runners. It just seemed like a natural thing to add on an open date in the calendar and it’s just monthly, not weekly.”

Bollen and Short have modest goals for the run.

“We think the goals of the monthly run are to have a fun social run with runners, offer runners their times for a 5K, and obviously give something back to the running community as a fun run,” Bollen said.

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