, Salem, MA

April 2, 2009

Beverly's Tosi has message for student-athletes: Dream big

By Matt Williams

SALEM — In a business as busy and saturated as professional sports media relations, Beverly native Eric Tosi is naturally a detail-oriented person.

So it only made sense that his message as the featured guest speaker at last night's 47th annual Salem News Student Athlete Award banquet at the Salem Waterfront Hotel & Suites was rooted in a detail.

The Media Relations Manager for the Boston Bruins, Tosi relayed a favorite saying from Black-and-Gold head coach Claude Julien — one he had painted prominently on a wall in one of the team's weight training facilities.

"In big Bruin black and yellow, above the bench press, it says 'Some people dream of success, while others wake up and work hard to get it," said Tosi, a 1999 Beverly High graduate and an alumnus of the College of the Holy Cross.

Relaying his story of starting by writing part-time for a weekly newspaper and doing game day media relations for Holy Cross before catching a break with the NFL's New York Jets, Tosi reminded the 14 student-athlete nominees on hand not to neglect what at the time might seem like grunt work.

"Dream big — but don't neglect those extra steps," Tosi told the crowd. "Don't forget about the small details."

Those small details helped the 27-year-old Tosi move from the Jets to the New York Red Bulls of Major League Soccer, and finally to his current position in the National Hockey League, where he has worked for the last two seasons.

There's no telling where their futures will take these student-athletes, as Tosi's first job in a law firm was no indication of his ultimate destination. But hard work and following those dreams makes it all happen, he said.

"You can have the loftiest goals," he said, "but they get a lot easier if you just wake up, and work hard."