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October 31, 2013

On The Run: New road race series coming to North Shore in 2014

The North Shore running scene is getting a shake-up next year as a new road race series will make its debut, with events of varying distances in several communities.

The Brooks 2014 North Shore Road Race Series will be comprised of eight races, including a new 10-mile race next June in Beverly.

Brooks Sports Company and New England Running Company of Beverly are hosting the series, which will include the following races: The Frosty Four (Jan. 1, Salem), the Beach to Beach 5K (May 10, Marblehead), the New England Running Company 10-miler (June 22, Beverly), Miles Over the Moon 4-miler (July 13, Salem), Bridge and Back 10K (Aug. 3, Salem), Lone Gull 10K (Sept. 14, Gloucester), the Fall Frolic 5K (Oct. 5, Beverly) and the Wild Turkey 5-Mile Run (Nov. 27, Salem).

Finishers of all eight races will receive a Brooks running jacket, and those who finish seven will receive a commemorative tech shirt.

The series came together recently on the heels of another successful race series, said Dave Menosky, owner of New England Running Company.

“We’re just finishing up with our fourth annual North Shore Trail Series with resounding success, so it only made sense to start a road series,” he noted. “Brooks has been a wonderful sponsor at quite a few of the North Shore road races and we felt it was time to get them more exposure. Doug Bollen and I have long been proponents of starting this series and we were finally able to convince Brooks to help with the marketing of the series.

“I’ve long felt that some of the local races were ‘hidden gems’ and with the exposure of being part of the series, I’m hopeful to see their numbers increase.”

Menosky said the goal of the series is to promote running and highlight the scenic race courses on the North Shore. “Part of the allure with picking these eight races is due to the proximity to the ocean and rugged coastline,” he said. “We’re blessed in this area to live so close to the ocean. I grew up land-locked in Ohio and most of the courses I raced were somewhat boring. Not that many runners are worrying about looking at the water while they’re racing, but the scenic nature of these courses is sometimes taken for granted.”

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