Another objective of the series was to pick eight races that are diverse in distance and also offer their proceeds to worthy charities, said Menosky.
The new race introduces a different distance to the North Shore,” said Bollen, chief of operations at the Boys & Girls Club of Greater Salem, who teamed up with Menosky to launch the new series.
“In developing the 10-mile race, we wanted one longer challenging race in the series. We thought a 10-miler would be a great distance. The only other 10-miler on the North Shore is in Newburyport.”
It’s unclear what this new series will mean for the future of the Salem Race Series, which was started by Bollen six years ago when he worked at the Salem Park, Recreation and Community Services department. Two of the Brooks series races next year were part of the Salem series this year (Frosty Four and Wild Turkey), so it remains to be seen whether that series continues.
The Brooks series will start during a period when the North Shore is jam-packed with races. Although some races continue to grow, others are feeling the pinch of a saturated market.
“As far as the running scene on the North Shore goes, I was surprised last year as I expected many races to level off in growth and some races would end that haven’t drawn well, (but) the Wild Turkey grew as well as the Frosty Four and the new Festivus 5K in Salem had great numbers for a new race,” Bollen said.
“However, recently I saw a drop in some local races, but I think it might be because there are just so many choices due to so many new races starting up. I think the number of runners is growing, but runners have a lot of choices of races. They also are choosing different types of races like Spartan runs, trail races, tough mudders, etc.