“I think the races with the smaller entries will go away,” Bollen added. “There are just too many races on the calendar for all to be successful and turn a profit.”
Menosky opened New England Running Company in 2003 and has seen much change in that time.
“I feel like we came in at a time when the North Shore running market was underserved without having a run-specialty store. It has been rewarding to see the steady growth of running in this area and seeing new running clubs (including Wicked Running Club) created and prospering,” he said.
“Also taking into consideration the state of the economy these past five years, I marvel at how running only continued to grow during this period of economic stagnation not only in this area, but nationally also. You can almost say that running is recession-proof.”
Still, we may see some events drop off the calendar.
“The good races are those with great race directors and they will always continue to grow as long as their entry fees stay in check. There are almost too many races at this point, with some attrition expected in the next few years,” Menosky said. “Some weekends have 5-to-6-plus races fighting for the same customer, so that unfortunately dilutes the pool of runners for a specific race.
“There are a lot of novelty races that have developed and we are already starting to see many of them fold, not just in New England but across the country. While many of them are fun and challenging, entry fees that sometimes exceed $100 for a 10-miler seem to force a natural limit on the field.”
There is no fee to run the series (other than the individual race registration fees). Series entry forms can be picked up at New England Running Company or by emailing Bollen at firstname.lastname@example.org.