Feinberg and his crew are located at the International Broadcast Center (IBC) with a set that overlooks Soccer City, that stadium that hosts today's first game of the World Cup (South Africa vs. Mexico) as well as the championship game on July 11. There are two other directors working with Feinberg, who has gone into this assignment with the mindset he'll be working every day he's there.
"Having a few months to prepare for this, it's still overwhelming," he admitted. "For (ESPN), it's more than just a sporting event; there are a lot of cultural events we'll weave in and out of our programming. We'll show back stories of different people, like you see at the Olympics, and show some of the strife and history of this country. All the music we'll present is African-based, and all the graphics have an African-tinged theme.
"It's going to be a good balance of both. We'll cover the events, but also the cultural aspects of the country."
Having began his career as a production assistant at WBZ in Boston running scripts to Jack Williams and Liz Walker for the 6 and 11 p.m. news, Feinberg eventually became a stage manager, associate director and finally a director. He also did some work at New England Cable News (NECN) as a weekend director.
He left in 1998 to go to MSNBC, where in his two years there got was schooled in the art of breaking news and how to best present it to viewers. He directed such milestone TV events as John F. Kennedy Jr.'s plane going down, the Bill Clinton impeachment and the millennium celebration.
"I honed my chops there," he said.
A friend and former colleague, Deb Deely, asked him about working for ESPN, where she now worked, and which was much closer to his Connecticut residence than the long ride to MSNBC's studios in Secaucus, N.J. Incredulously, Feinberg told her "Nah, I'm happy where I am."