, Salem, MA


August 12, 2013

Aiming to be elite

Foley helping local athletes gain tools to succeed

The picture of the high school athlete has changed over the last 15 years.

Kids are bigger, stronger, faster and most importantly, more dedicated to becoming all those things. In the past, practice made perfect. Now simply practicing just isn’t enough.

Local strength and conditioning guru Matt Foley understands this as well as anyone on the North Shore. His latest program, Elite Sports and Fitness, aims to help local athletes best prepare themselves for today’s ultra-competitive high school sports landscape.

“Practice isn’t enough. Practice is to games what strength training is to practice,” explained Foley. “(Elite Sports and Fitness) will make your practice easier and when practice is easier you can listen to your coach and interpret their message better. You have to prepare and practice is not preparing especially now a days.”

There are plenty of high school athletes in the program but Foley will train any level from middle school to semi-professional. “You name it, I’ll train it,” is one of him mottos.

Foley’s new brand new facility is located on South Maine St. in Middleton and offers 3250 square feet with six power racks, over two tons of free weights, a dynamic warm-up area and a 20x8-yard drill area. More important is the man himself as Foley plays equal parts instructor and motivator with the necessary passion and precision.

“I love what I do. I’m real. What you see is what you get. Every one of the athletes that comes through the door knows it’s real,” said Foley. “I want them to succeed. I want the best out of them and they give it. If you’re real, success will come.”

There’s a whole generation of local athletes who can attest to his genuine nature. Foley worked with Mike Boyle in 1996 before starting his own strength and conditioning program with Hamilton-Wenham athletes back in the summer of 2001 at Iron Rail. Then, Foley worked athletes out of an equipment closet at Hamilton-Wenham Regional before moving to his own facility.

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