World Cup fever is priceless, MasterCard Inc. says in ads tied to the 2006 tournament. The amount it took to boot MasterCard out of the next World Cup is easier to measure: $200 million. That's how much Visa International Inc. paid soccer's governing body to become the official financial-services company of international tournaments starting next year. This article can be read in full with a Plus Edition account.
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Putting a price on priceless: Visa, MasterCardfeud drives World Cup rights to $1.1 billion
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