DANVERS — The Danvers Rotary Farmers Market not only has a new name, it has found a new venue.

From now on the newly named Danvers Rotary Open Market will take place on Wednesdays during the 2019 Summer Concert Series sponsored by Danvers Recreation.

The concert series starts July 8 and runs through Aug. 28. Concerts run from 6 to 8 p.m. and are free.

While the concerts will be on Mondays and Wednesdays, the Danvers Rotary Open Market will take place only on Wednesdays, starting at 4:30 and running until 7 p.m.

The first market will be this Wednesday, July 10.

The market is also shifting its location to the grounds of the Peabody Institute Library Danvers, 15 Sylvan St. The market will dovetail with Food Truck Wednesdays. 

The market will feature local produce, food vendors and local businesses, plus kids’ and family activities and food trucks, according to a post on Facebook. 

The concern series is in its 21st year, and it typically draws 500 to 800 attendees, the post said.

The change in venue will mean more potential shoppers and foot traffic, which may in turn attract more vendors.

The disappearance of the Danvers farmers market as a standalone market is happening about the same time the city of Peabody has folded its farmers market into its summer concert series, which will become a pop-up at the city’s Summer Concert Series at the Leather City Common on Lowell Street starting Sunday, July 14.

For more information, visit www.danversconcerts.com for a listing of concerts and updated information, or call Danvers Recreation at 978-777-0001 ext. 3094.

Staff writer Ethan Forman can be reached at 978-338-2673, by email at eforman@salemnews.com or on Twitter at @TannerSalemNews.