BEVERLY — The city's first downtown boutique hotel is officially open.

The Cabot Lodge, a hotel on the corner of Cabot and Pond streets, officially opened its 13 rooms for booking on Oct. 20. 

"We pushed to open on Oct. 20 knowing that we would get a pop for Halloween and there is so much compression for Salem traffic," said hotel owner and operator Annie Brown Coe. "So we rode it and filled, filled, filled."

Opening its doors just in time for Halloween festivities, the Lodge hosted guests from all over, including California, Texas, New Zealand and the United Kingdom.

The hotel also made room accommodations for a couple who recently got engaged in the city, an anniversary celebration, and a family that just signed a lease. 

"We are so happy to hear these stories," exclaimed Coe, who lives in Beverly. 

Now that the hotel has seen its fair share of visitors, Coe said she is focused on making adjustments to meet the needs of their guests.

"What is fun now is that we are tweaking," said Coe. "We are listening to the guests and figuring out what is working and, in other cases, what they would like to see next time."

One guest, John Ernst of New York, wrote in an online review of the Lodge that "everything about our stay from booking on line to checking in and the entire stay was excellent."

"The facility was immaculate," he wrote. 

Front desk supervisor Mae Yenter, 21, said they have already had their first repeat guest booking. 

"That shows us loyalty," added Coe. 

The building was the longtime home of Brown's Bicycle Shop, which closed last year after 70 years in business. Ben Carlson, a local real estate developer, bought the building last September and leased the space to Coe. Before designing and running the Cabot Lodge, Coe spent four years managing The Verb hotel in Boston. 

Kevin Harutunian, chief of staff to Mayor Mike Cahill, called the Cabot Lodge "unique in both location and in business model."

"We are excited to see how it goes and how it complements the revitalization that is happening downtown," Harutunian said. 

With less than 100 rooms, which qualifies the establishment as a boutique hotel, Coe has maximized on limited space by prioritizing supporting local businesses and the history of the city. The hotel offers locally sourced flowers, bathroom products and coffee.

The walls of the hotel are colored with soft pink, white and blue paints to imitate the West Indies of the Caribbean and framed artifacts that reference the shipping and trading industry that the Cabot family owned. 

"Pulling this element in and bringing it back to the local history was part of the fun," said Coe. 'Keeping it authentic and keeping it true to Beverly."

With one floor and approximately 2,600 square feet to work with, rooms have lofted beds and strategically designed doors so that guests can maneuver through their sleeping quarters.

Every room has a flat-screen television, individually controlled air conditioner and heating system, a reading light, white noise machine, and locally made chocolates. 

The four-person staff, which includes housekeepers Monica Rosales and Sandra Garcia, encourages guests to experience the area. 

"We want to meet every guest and make sure that they are learning and exploring the city," said Coe. 

Staff writer Taylor Ann Bradford can be reached at 978-338-2527 or

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